A recent study for Nexxus suggests that around 43 million women in the US have dyed their hair as recently as in the past 6 months. But still there are many who are firm in standing against the hair dying fad. We get it. With all the products, techniques and different colors out there it feels almost impossible to dye your hair how you want it at home.  Not to mention the time and money involved. Still if you are set on saving a few bucks by doing it yourself and saving money and time, skipping a trip to the salon.

There are so many different hair dye brands in the market that it could be challenging to choose the best. Some will give you the look that you are looking for while others will disappoint you. So that you are not disappointed, we have compiled a list of the best permanent hair dyes to buy on Amazon and factors to consider before buying hair dyes. These 6 amazing products will help turn this labor of love into one of the best spa days you ever had, in the comfort of your own home.

A few tips to help you get started on your journey:

1. Do Your Research

By reading this article, it shows you are on the right track. You are interested in buying a permanent hair dye on Amazon. Find out all the resources you need before engaging in hair color changing. Research on the different hair dyes brands, the prices, pros, cons, and so on.

2. Don’t trust the model on the box.

Sure, the model smiling on the front of the box looks beautiful and attractive. The color of her hair is a fantasy. This is a marketing strategy to lure you into buying the dye. “The color always ends up lighter than the model’s hair on the packaging,” says colorist Dana Ionato of the Sally Hershberger Downtown salon in New York City. “The developer in at-home permanent dyes is very strong — stronger than the ones we use in the salon — so it lifts the color and makes it lighter than what you see on the box.” A better estimate of how the color will end up is the chart on the top of the box, which shows you the final color you get from a range of different hair-color shades.

3. Buy two boxes.

Using two boxes ensures full coverage if your hair is past your shoulders, or shoulder-length and extremely coarse. For efficiency use two boxes of the same shade to ensure full coverage. Just make sure to mix the dyes in a glass or plastic bowl — a metal one will oxidize the dye and cause it to change color.

4. Consider your hair texture.

Hair texture matters just as much when dyeing your hair as it does when cutting it. “Coarse, curly, frizzy, or unruly hair sucks up color faster and will become cooler-toned when you dye it, so it will look ashier, or slightly bluish,” says Ionato. “Fine to medium hair textures don’t absorb color as easily and will become a slightly warmer tone when you add dye, meaning it will have orange, red, or copper undertones.”

So what does that mean for you when you’re standing in the aisle at the drugstore? If your hair is frizzy or curly, pick a color that’s warm (golden, copper, bronze), but a little lighter than your natural hair color; if your hair is fine and straight, choose cooler shades (champagne, beige) that are slightly darker than your natural color.

5. Touch up your roots — and only your roots.

“If you’re just doing your roots, I’d recommend putting coconut oil or a deep conditioning mask on the mid-shaft and ends to help preserve any lightness or any dimension that you have on the hair,” says NYC-based colorist Rachel Bodt. Runoff from rinsing out your roots can stain the rest of your hair, so she suggests creating a coconut oil barrier to keep dye from dripping down through the rest of your hair. She also suggests adding Vaseline around the hairline to prevent dye from staining your scalp.

6. Rethink your tools.

If you’re an unnatural blonde, box dyes won’t hide the dark roots of your highlights, since they’re meant to adjust hair color by only a shade or two, says colorist Marie Robinson, the founder of Marie Robinson Salon in New York City. “Get an at-home bleach kit, like Clairol Born Blonde, instead, and use a spooley to apply to just the highlights’ roots.” The makeup tool disperses bleach evenly and precisely, so you’re less likely to end up with “hot” (hairstylist speak for orange) color.

If you have grown-out highlights on top of base color, apply hair color to your roots, then use a wide-tooth comb to feather the dye slightly over the start of your highlights, says Nikki Lee, a colorist and founder of Nine Zero One salon in Los Angeles. “That’ll soften the harsh lines a bit.” She recommends using a shade of dye that matches your roots or is just a smidge lighter.

7. Consider spot-treating.

If you’re targeting grays, you don’t have to dye your whole head. “If you have a gray headband along your hairline, get a semi-permanent dye and only color that area,” says colorist Rita Hazan, the founder of Rita Hazan Salon in New York City. It may mean working strand by strand, adds Robinson, who suggests using an eye shadow brush for extra precision.

8. Section, section, section.

To avoid patchiness, create a middle part that runs to the back of your head and split the hair into four sections — two in front of the ears and two in back. “Be organized about the application,” says Brooke Jordan, head stylist with The Bird House salon in NYC. “People can miss spots, or don’t know how to get the back.” To prevent this, use clips to create four sections and work through them front to back.

9. Add shampoo.

If your ends are very dry and you’re dyeing your entire head, don’t put dye on your ends. Instead, three minutes before you’re supposed to rinse, add two squirts of shampoo into the dye left in the bottle. Shake it up and apply the mixture to your ends. “It dilutes the dye but still gives you a pinch of color and shine,” says Louis Licari of the Louis Licari Salon in New York City.

10. Let your hair down.

You know how the models in the commercial always have their dye-coated hair artfully twisted up into a bun? Don’t do that. “The color won’t be even when you rinse it out,” says Ionato. “Leave it down until the timer rings.”

11. Add water.

Before you rinse out the color, sprinkle a little water on your head and mush your hair around with your hands for a few seconds. “It emulsifies the dye and moves it all around so you don’t end up with any lines or streaks,” says Ionato.

12. Tweak the results

If after dying your hair, you are not happy with the  results, you can mute it by applying a deep conditioner to damp hair. Then cover your head with plastic wrap and a hot, damp towel. Leave on for 20 minutes (at 10 minutes, blast your head with a blow-dryer), then shampoo and condition your hair. If you’re still not happy with your shade, well, it looks like you’ll have to head to a salon when you can.

13. You must condition when you’re done

“If you skip the conditioning step, it leaves the cuticle open and the color keeps working,” says Ionato. “So don’t be surprised if you end up with much darker hair than you wanted.” Don’t throw away the conditioner in the kit, and if you do, make sure to use a deep conditioner in the shower after you rinse out the dye.

If you are on this page now, then I guess that you are sorting out for the best hair dye that would suit both you and your hair texture. This article, therefore, tends to give you the best hair dye that will be very perfect for hair

Garnier Nutrisse Nourishing Hair Color Creme:


Garnier Nutrisse is that the only permanent hair color creme that nourishes your hair color with avocado, olive, and shea oils. The nourishing color creme enriched with fruit oil concentrate penetrates deep into hair fibers to nourish and condition your hair so it takes color better and holds it longer, root-to-tip. Garnier Nutrisse delivers rich, radiant, long-lasting hair color with 100% grey coverage.

Permanent, nourishing hair color creme with three fruit oils- avocado, olive, and shea the sole hair color creme with a separate ampoule of grapeseed oil to start nourishing as soon as you color start coloring. Providing rich, radiant, long-lasting color with 100% grey coverage this product is out there in 45 Nourishing Shades this is an excellent hair dye.

Other users review:

– I’m impressed. My natural hair color is dark blonde to brown and that I had about 3 inches of regrowth. I even have an infant daughter and wanted to prevent dying and return to my natural color. rock bottom was dyed a coppery auburn. I put this everywhere my head and it blended alright. It’s quite on the brink of my natural color and didn’t damage my hair.

– Excellent quality features a no-drip formula that truly lives up to its name. there’s extra conditioning within the box haven’t seen in other boxes of this brand also. This product arrived quickly with no damage. Great value for what you get.


  • Nourishing hair color
  • Permanent hair coloring
  • Garnier hair color
  • It provides you with a bottle to mix all the ingredients
  • It comes with dyes that have different levels of strength to meet customer requirements

Revlon Colorsilk:

ColorSilk Beautiful Color™ is the favorite brand. The ammonia-free hair color delivers 100% gray coverage. Achieve rich; long-lasting hair color and a radiant hair at home. Revlon’s 3D Color Gel Technology delivers natural-looking, multi-tonal color from root to tip providing definition and boosting your hair’s dimension. This hair dye leaves the hair feeling silky, shiny, and healthy, and in better condition than before coloration.

Nourishing formula enriched with Keratin and Silk Amino Acids penetrates hair while coloring so hair is silky, shiny, and in better condition than before. Also, The non-drip liquid-gel is straightforward to use, depositing rich color for a natural look that basically lasts. Revlon 3D Color Gel Technology delivers natural-looking, multi-tonal color from roots to tips.

Other users’ reviews;

– This product gave me the pop of color I used to be trying to find . are going to be buying AGAIN! Easy to use, first-timers can use it!

– I rarely give reviews but I used to be very happy with this. I got the Medium Brown. It covered my grays, made my hair shiny, and didn’t smell bad.

– This was my first time coloring my hair reception. I usually have a knowledgeable gloss to hide my grey at the salon every 6 weeks. This Revlon color was easy to combine and apply and has given excellent coverage of my grey hair and a very lovely multi-dimensional color and shine everywhere


  • Permanent at-home hair coloring, co-developed with salon experts
  • Ammonia-free, 100% gray coverage
  • Long-lasting, high-definition color and shine
  • Revlon 3D Color Gel Technology delivers rich, natural-looking, multi-tonal color from root to tip
  • Enriched with Keratin and Silk Amino
  • 10 beautiful shades
  • The non-drip liquid-gel is straightforward to use, depositing rich color for a natural look that basically lasts.

Pravana ChromaSilk Vivids:

Parana Vivid Hair Color is straightforward to use, with no developer required. It gives hair artists everything they have to concoct, mix, and make endless color palettes. It’s suitable for all hair types. This product is really very pigmented. The violet lasts for ages, it’s actually difficult to bleach the color out completely,

Other user’s reviews;

– My natural hair color is black, and that I lightened my hair to yellow. Followed the instruction, I made the hair coloring processed for half-hour and washed it off. the color is awesome! I really like it! And it didn’t hurt my hair – it’s still smooth

– Great product! Great color! Was ready to use around 4 times. Heavily stains, BUT easily removed with dish soap.

– Really pleased with it. Did the underneath of my hair and have enough left to try to to it again? Just purchased the silver to try to to the highest.

– It had been my first time using pravana! I loved it. I lightened my hair from black to a dark blonde/ brown-orange color. I used to be afraid that the green would just turn brown but it came out exactly how I wanted it to!


  • It is easy to use, with no developer required
  • It gives hair artists everything they have to concoct, mix and make endless color palettes
  • Suitable for all hair types

L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color:

Féria Smokey Pastels are hair dyes custom-blended by master colorists for the imaginative trendsetter. Formulated with 3 sophisticated tones for a soft, dusty color with Smokey, sophisticated undertones. Smokey Pastels are ideal for light blonde hair.

If the hair is darker, start by pre-lightening with Feria Extreme Platinum and Apply Pastels 14 days later. Feria Power Shades with Exclusive Color Booster Technology a concentration of pure dyes for high-intensity color.

 Known for shimmering color & edgy colors, Feria permanent hair coloring kits transform hair from blah to brilliant. The facility Shimmer Feria Conditioner seals & smooth for lasting bold color which will turn heads.

L’Oreal Paris Hair Color comes in multiple formulations and designs to deliver long-lasting color, from fade-defying Superior Preference to bold, stylish Feria, and gray-coverage from Excellence Crème.

Let us see what other users are saying about this product:

– Absolutely love this hair color. I have tried numerous others like sparks. Manic Panic. And other permanent hair colors…this did the trick. I will be able to be buying this from now on. Love how this clothed

– Awesome. I did my very own job, bought some brushes, did some funky stuff to require my sepia locks blonder. Great product. Re-purchased and can continue.

– Gentle no harsh smell, perfect for lightening your hair before going funky rainbow colors. I modify color all the time. this is often my attend bleaching product


  • Feria is a multi-faceted permanent hair color
  • Multi-tonal, shimmering feria hair color
  • L’oreal permanent hair color
  • Long-lasting hair color
  • It’s gentle on scalp and hair.
  • Nourished, healthy looking hair.


This Permanent Root Erase hair dye is the 2019 winner of Allure’s better of Beauty Award for Root Coverage/Hair Color. “It’s formulated to match all the leading hair-color shades and works in five minutes”.

Like magic, this root touch-up formula transforms your roots to match your hair color as little as 5 minutes whether it’s at-home or salon hair coloring. Also, each can of color is often spent three times! (You get 3 pairs of gloves within the kit, so you’re ready for each application). Because you’ll use your Root Erase kit out to three times

Other user’s reviews;

– I wanted something that was no fuss and this was it. Easy to use, it came with everything you would like. It blended my roots seamlessly and covered my grey. I used to be ready to do some low lights also in highlights that had gotten too bright since my last salon coloring. This exceeded my expectations! I will be able to definitely be buying this again.

– I have been dying my hair for years. What a pain! My boyfriend kept telling me to urge this product. I told him it might be an excessive amount of work and it wouldn’t work. Finally, I gave in and ordered it. and that I must say I really like IT! very easy to use


  • 100% gray coverage
  • Less mess! Just pump the can, mix the formula within the cap
  • Available in 13 shades

Schwarzkopf Keratin Color Permanent Hair Color Cream:

Keratin Color with K·BOND-PLEX technology and Pre-Color Serum by Schwarzkopf leaves your hair looking healthy and powerful, less hair breakage versus untreated hair and additional long-lasting color intensity! Experience an enhanced coloration. Keratin Color with K·BOND-PLEX technology is great for mature or brittle hair that needs inner hair structure repair.

If you’ve got but 30% gray, choose 1 shade lighter. Apply the Pre-Color Serum to your lengths before coloring to make sure a good result. For extra caring benefit, leave the conditioner on for up to fifteen min., covering with a cap.

If your hair is longer than shoulder length, we recommend using two boxes of Keratin Color hair coloring for the appliance. The protective Pre-Color Serum conditions the hair before coloring for a more even color result from root to tip.

Other users reviews :

– The colour is extremely faithful what’s shown on the box. This is often the simplest hair color I even have ever used for covering gray AND for not fading. i assume it is the best hair color I’ve used period. And therefore the price isn’t any longer expensive, as a matter of fact cheaper than some you discover within the department shops.

– Very nice hair color! Easy to use and doesn’t stink. very happy with the Espresso color…beautiful! Took half-hour and left my hair soft and silky. Best hair color I’ve used for covering gray hair. Definitely recommend to all or any that color their hair!!


  • Intense caring color
  • Even color from root to tip
  • Up to 80% less hair breakage


You may not have thought of this, but whenever you add color to your hair, you also add strength it. Colors add a particular coating on your hair which makes your hair stronger. So, just in case you’ve got weak hair or slightly damaged hair, a permanent dye, can actually help to create up your hair strength.

Color also can help tame frizzy hair by conditioning your hair. Coloring your head adds more weight to your hair; and this really helps to stay your hair smooth then, choosing the proper hair color shade and taking your hair from dull and drab to gorgeous and unique.

Don’t be afraid to undertake new hair colors, new looks! Just confirm you discover the proper hair professionals who are able to do the design you would like without damaging your hair.